Happy Daytona Day
NASCAR / Daytona 500
Transforming the Daytona 500 into an unofficial national holiday.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2011
- Disciplines
- Broadcast, Digital Video
Brief
Increase viewership for the Great American Race.
Idea
Frame the Daytona 500 not just as a race, but as an excuse to throw a massive party—'Daytona Day'.
Work
Produced humorous, high-energy spots showing people preparing for Daytona Day like it's the Super Bowl.
Impact
Increased casual viewer engagement and shifted the cultural conversation around the race.
