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Challenging Perspectives

Think. Again.

A brand campaign designed to elevate The Atlantic's thought-provoking journalism.

Still from Think. Again.
Client
The Atlantic
Role
Chief Creative Officer
Year
2022
Disciplines
Broadcast, Digital Video

Brief

Position The Atlantic as essential reading in a media landscape that rewards quick takes.

Idea

Think. Again. Use the brand's own provocation, copy that challenges what the viewer already believes about politics and culture, as the creative engine.

Work

A striking, copy-driven film that challenged viewers' preconceived notions on politics and culture, positioning the magazine as essential reading for the modern intellectual.

Impact

A confident, copy-led film that frames the magazine as the place to have your assumptions tested, and gives The Atlantic a line that carries its editorial identity.

Client

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