Find Your Beach
Corona is an even-keeled cerveza made for the beach, the backyard, or wherever you're feeling the moment . It's about the refreshing taste of paradise and the simple joy of an ice-cold beer with friends.
Maintaining Relevance in a Crowded Market
Corona is already an iconic brand, but as consumer expectations evolved and the beer category became more crowded, it needed to remain highly relevant.
Contemporizing a Classic
The strategy focused on a multi-pronged approach: simplifying the brand for greater impact, amplifying its most distinctive assets like the "Corona Ritual," and contemporizing its image to widen its appeal
Record-Setting Growth and Market Leadership
The evolution of the masterbrand and introduction of new offerings led to record-setting growth.