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Gruden's Guide

Gruden's Guide

Client
Corona
Year
2012

Brief

Create a multi-spot campaign for Corona that celebrates football season and promotes the "Find Your Beach For the Game" sweepstakes across ten key markets.

Idea

Rather than filming Gruden on location, the team animated him—and everything else. Each spot features a distinct city (Chicago, Dallas, Green Bay, Knoxville, New York, Oakland, Philadelphia, Pittsburgh, Tampa Bay, and New Orleans) rendered in a loose, illustrative comic style.

Work

Referencing NFL game footage and photographs of Gruden to guide the animation. The final output: ten spots, each just over one minute long, totaling over eleven minutes of original animation—all produced without a single live-action shoot.

Impact

By committing to full animation, Stardust showcased its range across illustration, comedy, and character design—while giving Corona a campaign that felt fresh, funny, and completely unlike standard sports advertising. The spots drove awareness for the sweepstakes across ten markets and demonstrated how animation can carry a major brand campaign from start to finish.

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