Declaring Saturday for Baseball
MLB Sweet
A national campaign announcing the arrival of live Major League Baseball games every Saturday on the network.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2017
- Disciplines
- Broadcast, Digital Video
Brief
Announce that FOX Sports 1 now carries live Major League Baseball every Saturday, and make the day mean baseball.
Idea
Claim Saturday. Treat the weekend slot as a destination with one clear message, so viewers learn exactly when to tune in.
Work
To announce that FOX Sports 1 would now carry live Major League Baseball games all season long, this national campaign was created to firmly declare Saturday as the destination for baseball.
Impact
A single, memorable message that ties Saturday to baseball on FS1 and gives the network a simple viewing habit to build on.
