More Science. Less Fear.
MSK Spots
Highlighting the groundbreaking research and compassionate care at MSK.
- Client
- Memorial Sloan Kettering Cancer Center
- Role
- Chief Creative Officer
- Year
- 2022
- Disciplines
- Broadcast, Digital Video
Brief
Reassure patients facing a cancer diagnosis.
Idea
Focus on the immense power of data, research, and specialized care that MSK brings to every fight.
Work
A beautifully shot series of brand films that humanize the doctors and demystify the science.
Impact
Reinforced MSK's position as the leading cancer treatment center in the Northeast.
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