The Smart Way to Connect
Granny Swat
A classic comedic spot driving usage of the 1-800-COLLECT dialing code.
- Client
- 1-800-COLLECT
- Role
- Chief Creative Officer
- Year
- 2012
- Disciplines
- Broadcast, Digital Video
Brief
Get people to remember a dialing code and use it the next time they need to make a collect call.
Idea
Use humor to make a simple service unforgettable: an over-the-top moment memorable enough that the number sticks along with it.
Work
Utilizing over-the-top humor, this memorable broadcast spot reinforced the simplicity and savings of using 1-800-COLLECT for long-distance calls.
Impact
A comedic spot built to put 1-800-COLLECT top of mind at the moment of need, and to make the savings easy to understand.
Client
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