Home Buying Process in Plain English
Watch Elizabeth Banks make sense of mortgages, offers, and everything in between.
- Client
- realtor.com
- Year
- 2015
Brief
Realtor.com® partnered with Emmy-nominated actress Elizabeth Banks — directed by Fred Savage — to create a five-episode digital video series, The Home Buying Process in Plain English with Elizabeth Banks. The series was built to give first-time buyers practical, entertaining guidance across the full purchase cycle, at a moment when millennial intent to buy was surging.
Idea
First-time buyers turn to the web first for help navigating one of life's most important decisions — and they'd rather be entertained than lectured. So instead of another dry explainer, realtor.com® made the home-buying process bingeable: a five-episode comedy series with a beloved actress, covering everything from "Knowing When You're Ready" and "Mortgage Lending 101" to "The Search," "The Offer," and "Closing the Sale." Real advice, delivered with real humor.
Work
Five original digital episodes, hosted by Elizabeth Banks.
Impact
The series was a massive success. The webisodes garnered over 11.5 million views and beat Google/YouTube View-Through benchmarks by 3X. The campaign won top honors at the OMMA Awards for "Use of Humor" and took home two Gold and two Silver W3 Awards. It significantly strengthened brand relationships among first-time buyers and contributed to a 30% increase in unique users for realtor.com.
