Southern Rounds
Founded in 2019, this intimate songwriter-round series brings Nashville’s most celebrated tradition to New York and back home to Music City—where hitmakers, Grammy winners, and chart-toppers perform the songs you know and tell the stories you don’t.
- Client
- Southern Rounds
- Year
- 2026
Brief
Southern Rounds needed to capture what makes the series different: the raw, unplugged intimacy of a Nashville writers’ round, where the person who wrote the song is the person singing it.
Idea
Frame every show as “the story behind the song, told by the person who lived it.”
Work
Embed or link to archived performances from the Southern Rounds YouTube channel. The past-events page confirms a steady archive of full shows.
Impact
What began in 2019 as a way to champion the voices behind the music has grown into a bicoastal series with a devoted following.
Client
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