The Original Yellow Boot
A true icon doesn’t always start out as one.
- Client
- Timberland
- Year
- 2024
Brief
Constructed with 39 components and 80 separate steps, the boot was built for ultimate durability. It wasn't long before this functional footwear crossed over from job sites to hip-hop stages, becoming a symbol of authenticity and style.
Idea
The core idea is to bridge the gap between the boot's utilitarian roots and its status as a cultural artifact. It is a celebration of authenticity: a boot that didn't try to be cool, but became the definition of it.
Work
The Original Yellow Boot is not just a piece of footwear; it is a feat of engineering. We highlight the meticulous construction that has remained largely unchanged for over 40 years
Impact
The impact of The Original Yellow Boot extends far beyond the construction site. It became the uniform of nineties hip-hop, the symbol of "Made in the USA" in Europe, and a canvas for individuality in Asia. Today, the icon leads the way in responsibility, using at least 50% leather from Silver-rated tanneries.
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