Nature Needs Heroes
The "Nature Needs Heroes" campaign is a call to action—a greening movement that unites a diverse, multi-generational community of Changemakers.
- Client
- Timberland
- Year
- 2019
Brief
The "Nature Needs Heroes" initiative is Timberland's global platform to inspire and celebrate those who are actively working to green our world. By partnering with purpose-led communities, Timberland shows what it means to be a true hero: someone who steps outside, connects with nature, and moves the world forward.
Idea
To bring this vision to life, Timberland partnered with three distinct, purpose-led communities in Chicago, London, and Shanghai. This collaboration explores the intersection of art, the outdoors, and sustainable fashion through the eyes of local heroes. Each partner showcases a unique way of reclaiming space and building community, embodying the spirit of the campaign in their own cities.
Work
A short film documenting collaborations with Flock Together (London), Mural Moves (Chicago), and Garçon by Garçon (Shanghai), capturing how these heroes are stepping outside and making a tangible difference in their communities.
Impact
The "Nature Needs Heroes" campaign successfully amplified the stories of grassroots Changemakers, demonstrating Timberland’s commitment to community and the outdoors. It inspired a global audience to see how their own small, everyday actions—from connecting with nature to supporting local artists—can contribute to a larger, "greening movement." The initiative reinforced Timberland's role not just as a brand, but as a catalyst for positive change, encouraging everyone to find their inner hero.
