Ready for Sunday
NFL Kickoff
Building anticipation for the return of the NFL.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2020
- Disciplines
- Broadcast, Digital Video
Brief
Build anticipation for the return of the NFL and remind fans where the conversation happens.
Idea
Ready for Sunday. Capture the buildup, the hype and the sense that the whole week is leading to kickoff, with FS1's analysis at the center.
Work
A hype-driven campaign to kick off the NFL season, reminding fans that FS1 is the home for the ultimate football analysis and coverage.
Impact
A high-energy launch that positions FS1 as the place to start the football season, in a tone that matches the fans' own excitement.
More for Fox Sports 1
Client
Other projects
Blue ApronBlue Apron
Clearasil: May Cause ConfidenceClearasil
Partnership for a Drug-Free AmericaPartnership to End Addiction
