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A Better Way to Cook

Blue Apron

Showing families how simple and rewarding home cooking can be.

Still from Blue Apron
Client
Blue Apron
Role
Chief Creative Officer
Year
2023
Disciplines
Broadcast, Digital Video

Brief

Take the intimidation out of cooking at home, and show families that a good dinner doesn't need a culinary degree.

Idea

Cook together. Center the campaign on the small, shared moments around the kitchen counter, with Blue Apron supplying the ingredients and the confidence.

Work

A warm, lifestyle-driven broadcast campaign highlighting the joy of cooking together, powered by Blue Apron's fresh ingredients and foolproof recipes.

Impact

A set of dish-led spots, from salmon to ramen to tomato, that make home cooking look achievable and give Blue Apron a warm lifestyle voice to work from.

Client

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