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50 Years of Leadership

AAPL

Commemorating a half-century of innovation and setting the stage for the next.

Still from AAPL
Client
AAPL
Role
Chief Creative Officer
Year
2009
Disciplines
Broadcast, Digital Video

Brief

Mark fifty years of AAPL with work that speaks to its own members first, honoring what was built and pointing to what comes next.

Idea

Make leadership the through-line. Tell the half-century through the people who learned it, practiced it and passed it on, rather than through a timeline of dates.

Work

A milestone brand film designed to celebrate internal leadership, reflecting on past achievements while cementing the vision for the future of the organization.

Impact

The anniversary gave the organization a shared story to gather around, and a body of film, from the 50th promo to the Leadership Is Learned trailer, that outlasts the milestone year.

Client

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