Real Estate Advice, Unfiltered
DreamHOME Tips with Elizabeth Banks
Elizabeth Banks delivers hilarious, deadpan advice on navigating the modern housing market.
- Client
- realtor.com
- Role
- Chief Creative Officer
- Year
- 2022
- Disciplines
- Broadcast, Digital Video
Brief
Keep the Realtor.com conversation going in short, shareable pieces between the bigger campaign moments.
Idea
Let Elizabeth Banks be deadpan about real estate. Deliver genuinely useful tips inside absurd scenarios, from a dog to a dust bunny to a pony to a spidershark, so the advice sticks because the setup is memorable.
Work
A digital extension of the main campaign, using Elizabeth Banks' comedic timing to deliver bite-sized, highly shareable tips for prospective buyers and sellers.
Impact
A run of bite-sized videos that pair practical advice with comedy, built to be passed along and to keep Realtor.com's voice consistent between larger campaigns.
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