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All-Star Match

The campaign was built to showcase the league's momentum on a national scale—securing the first-ever network broadcast of a women's professional volleyball match in the U.S., putting roster decisions directly in fans' hands, and rallying a host community to fill the arena.

Client
Pro Volleyball Federation
Year
2025

Brief

The campaign had to balance three priorities: amplifying a historic broadcast partnership, building interactive digital participation, and activating the local market around host team Indy Ignite.

Idea

Position the All-Star Match as a defining moment for women's professional volleyball by making fans co-authors of the event.

Work

Commemorative & Digital Merchandising

Impact

Pulled in an average viewership of 414,000 (peaking at 445,000) on CBS, outperforming simultaneous afternoon broadcasts like MLS on FOX and ACC men's basketball on The CW.

Client

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