A Journey of Hope
Jack's Story
An intimate, documentary-style look at a patient's triumphant battle with cancer.
- Client
- Memorial Sloan Kettering Cancer Center
- Role
- Chief Creative Officer
- Year
- 2019
- Disciplines
- Broadcast, Digital Video
Brief
Show what cancer care at Memorial Sloan Kettering feels like from the patient's side, not only from the clinic's.
Idea
Let Jack tell it. Follow one patient through treatment in a documentary style, and let the staff appear through the person they care for.
Work
We followed Jack's journey through treatment, crafting an emotional narrative that showcased not just the clinical excellence of MSK, but the deep human empathy of its staff.
Impact
An intimate film that puts empathy next to clinical excellence, and gives MSK a patient story it can share with the families facing the same road.
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