The Ultimate Test
US Open
Showcasing the grueling challenge of golf's toughest major.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2015
- Disciplines
- Broadcast, Digital Video
Brief
Give golf's toughest major the weight it deserves, and show viewers why watching it matters.
Idea
The ultimate test. Treat the US Open with cinematic reverence and focus on the mental and physical toll, not only the swings.
Work
A premium broadcast campaign treating the US Open with the cinematic reverence it deserves, highlighting the mental and physical toll it takes on the players.
Impact
A premium campaign that raises the stakes of the broadcast before the first tee shot and sets a high bar for how FS1 presents golf.
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