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The King of All Media, Uncensored

Howard Stern on Sirius

The historic campaign announcing Howard Stern's move to satellite radio.

Still from Howard Stern on Sirius
Client
Sirius Satellite Radio (Howard Stern)
Role
Chief Creative Officer
Year
2013
Disciplines
Broadcast, Digital Video

Brief

Announce Howard Stern's move to satellite radio in a way that makes a subscription feel necessary, not optional.

Idea

Make noise on his terms. Treat his fight with censorship as the story, and let the spots be as irreverent as the show itself.

Work

A massive, disruptive media blitz that capitalized on Howard Stern's battle with terrestrial radio censorship, positioning Sirius as the ultimate haven for free speech and premium audio.

Impact

The campaign makes Sirius the place to follow Stern and ties satellite radio to a simple promise: uncensored, uninterrupted and worth paying for.

Client

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