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Try to Keep Up

“Try to keep up” is the permanent, defiant call to action from the media and commerce company—a statement that women’s sports are not a trend to be acknowledged, but a force the industry must chase.

Client
TOGETHXR
Year
2021

Brief

To build a permanent platform—media, commerce, and culture—that would make the neglect of women’s sports untenable.

Idea

For generations, women’s sports were asked to justify their existence: prove there’s an audience, prove the ratings, prove the ROI. The tagline flips that posture entirely. The growth is already here. The audience is already here. The only question is whether the industry, media networks, and sponsors can move fast enough to meet it.

Work

The tagline did not stay on a landing page. It became a business model.

Impact

The brand proved that a media and commerce company built around women’s sports could achieve profitability while building a loyal, engaged community rather than a passive follower count .

Client

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