America's Pastime, Live
MLB
Promoting the live broadcast of Major League Baseball games.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2016
- Disciplines
- Broadcast, Digital Video
Brief
Establish FS1 as a serious home for Major League Baseball in a crowded sports media landscape.
Idea
Make every broadcast feel like an event. Pair top talent and unmissable matchups with a fast, confident tone that sells the games as must-watch.
Work
A fast-paced campaign designed to highlight FS1's comprehensive MLB coverage, featuring top talent and unmissable matchups.
Impact
A campaign that makes FS1's baseball coverage easy to find and easy to care about, and sets the tone for the network's MLB presence.
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