Home Buying Process in Plain English
Watch Elizabeth Banks Make Sense of Mortgages, Offers, and Everything in Between.
The Jargon Trap
The home-buying process is notoriously dry and confusing. Terms like “adjustable rate mortgage,” “appraisal,” and “escrow” cause most people’s eyes to glaze over.
"Edu-tainment" with Elizabeth Banks
We partnered with actress Elizabeth Banks to create a five-episode digital video series that simplifies the home-buying process from start to finish.
Millions of Views and Major Awards
The series was a massive success. The webisodes garnered over 11.5 million views and beat Google/YouTube View-Through benchmarks by 3X. The campaign won top honors at the OMMA Awards for "Use of Humor" and took home two Gold and two Silver W3 Awards. It significantly strengthened brand relationships among first-time buyers and contributed to a 30% increase in unique users for realtor.com.
