10 Days of Genius
Explore the intersection of imagination, creativity, and science through a series of short films inspired by the enduring legacy of Albert Einstein.
Beyond the Trailer
The goal was to create compelling, standalone content that would engage viewers on multiple platforms and honor the spirit of Albert Einstein without simply advertising the show.
A Multi-Platform Film Festival
In partnership with creative agency Pereira & O'Dell, National Geographic launched the "10 Days of Genius" Film Festival. The core idea was to create a collection of short films that stood on their own as works of art.
Content that Stands on Its Own
The campaign successfully created a multi-platform brand experience that engaged audiences beyond the linear TV network. It allowed National Geographic to tell new, inspiring stories and reach new audiences by showcasing the network's commitment to premium, thought-provoking content.