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10 Days of Genius

"10 Days of Genius" Film Festival is a collection of original short films inspired by the extraordinary imagination of Albert Einstein.

Client
National Geographic
Year
2017

Brief

GENIUS, from executive producers Brian Grazer and Ron Howard, tells the untold story of Albert Einstein—not just the physicist, but the complex man behind the mind.

Idea

Einstein was honored by turning his most famous quotes into cinematic provocations. Each short film takes a single Einstein quote—on music, imagination, time, and relativity—and reimagines it through a modern, emotional, or fantastical lens.

Work

The festival launched with "The Instrument," a film that imagines a world where music and physics are one and the same, and "The Mirror," which asks what would happen if all of time collapsed into a single instant.

Impact

GENIUS averaged nearly 3.5 million viewers per episode globally and hit record numbers in most key markets, while National Geographic magazine's Genius cover story was projected to sell 100K issues—the third best-selling cover of FY2017 to date.

Client

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