Legends Club
Timberland has long been a staple of hip-hop culture, and for the Fall 2017 Legends Club collection, the brand partnered with an icon who embodies that legacy: Nas.
- Client
- Timberland
- Year
- 2017
Brief
To launch the Fall 2017 Legends Club collection, Timberland needed to authentically connect with the hip-hop community that has embraced its iconic yellow boot for decades. The brand sought to celebrate this deep-rooted relationship by enlisting a true legend whose story is intertwined with the culture and the streets of New York.
Idea
We didn't just tell Nas's story; we animated it into a legend. The core idea was to create a visually striking, cartoon narrative that felt both personal and mythical. By transforming Nas into an animated character, we were able to visually represent his memories and his journey, giving a timeless, storybook quality to his real-life experiences.
Work
A video featuring Nas, voiced by the artist himself, transformed into a cartoon character who guides viewers through his Queens upbringing. He reminisces about the cultural significance of the Timberland boot and its connection to his community.
Impact
The collaboration generated significant media buzz, including features in major publications like Billboard, and elevated the launch of the Legends Club collection, driving both cultural relevance and consumer interest in the new product line.
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