Born to Move
Run
A minimalist campaign celebrating the pure, unadulterated act of running.
- Client
- New Balance
- Role
- Chief Creative Officer
- Year
- 2010
- Disciplines
- Broadcast, Digital Video
Brief
Speak to people who actually run, not the ones who post about it.
Idea
Born to move. Strip out the hype and the celebrity and look at running honestly: the rhythm, the repetition, the effort.
Work
Stripping away the hype and celebrity endorsements, this campaign focused on the rhythmic, meditative, and grueling reality of running, speaking directly to true athletes.
Impact
A minimalist film that earns New Balance credibility with serious runners, and shows that restraint can be a stronger statement than spectacle.
Client
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