The Passion of the Game
College Football
Capturing the raw emotion and intense rivalries of college football to hype the upcoming season on FS1.
- Client
- Fox Sports 1
- Role
- Chief Creative Officer
- Year
- 2024
- Disciplines
- Broadcast, Digital Video
Brief
Drive viewership for FS1's new college football broadcast rights.
Idea
Tap into the visceral, deeply rooted traditions and fan fanaticism that make college football unique.
Work
A series of high-energy broadcast spots blending intense game footage with passionate fan reactions.
Impact
Successfully established FS1 as a premium destination for college football fans.
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