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Open for Fun

Ritz

Reminding consumers that Ritz is the classic cracker for everyday celebrations.

Still from Ritz
Client
Ritz
Role
Chief Creative Officer
Year
2016
Disciplines
Broadcast, Digital Video

Brief

Remind people that Ritz belongs at everyday celebrations, not just the occasional party.

Idea

Open for fun. Drop a box of Ritz into ordinary gatherings, such as a block party or a tailgate, and watch it make them better.

Work

A fun, slice-of-life campaign showing how a simple box of Ritz crackers can instantly elevate a neighborhood block party or a weekend tailgate.

Impact

A friendly campaign that gives Ritz a place at the casual occasions where it is most likely to be shared, in a tone that is warm and easy to recognize.

Client

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