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Open Your World

Bottles

A celebration of the iconic green bottle and the experiences it unlocks.

Still from Bottles
Client
Heineken
Role
Chief Creative Officer
Year
2008
Disciplines
Broadcast, Digital Video

Brief

Move Heineken from premium beer to a way into premium experiences, using the one thing everyone already recognizes: the green bottle.

Idea

Treat the bottle as a door. Every bottle opens onto somewhere better, which ties the brand to connection and discovery rather than to the product alone.

Work

A globally minded broadcast spot that positioned Heineken not just as a premium beer, but as a catalyst for premium, worldly experiences and connections.

Impact

A spot that gives the green bottle a bigger job than refreshment, and sets up 'Open Your World' as a feeling people recognize instantly.

Client

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