The Speed You Need
Go Time
Highlighting Xfinity's blazing fast internet speeds for gamers and streamers.
- Client
- Xfinity
- Role
- Chief Creative Officer
- Year
- 2013
- Disciplines
- Broadcast, Digital Video
Brief
Make speed the point for gamers and streamers, for whom a second of lag is the whole problem.
Idea
Show the pain first. Visualize buffering as a frustration everyone knows, then cut to Xfinity speed as something unstoppable.
Work
A high-octane broadcast campaign that visualized the frustration of buffering, juxtaposed with the seamless, unstoppable speed of Xfinity internet.
Impact
A fast, high-energy spot that turns an abstract spec into something you can feel, and gives Xfinity a clear way to talk to gamers.
Client
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