Always On Side. Always Original.
Over a century of defining culture, sport, and self-expression—one cap at a time.
Setting the Standard in a Competitive Market
As the world's leading headwear brand with over a century of heritage, New Era faces the challenge of maintaining its iconic status while continuing to evolve.
Heritage-Driven Innovation
New Era embraced a multi-pronged approach to reinforce its legacy while driving growth.
100+ Years and Still Setting the Pace
The brand now holds exclusive on-field, sideline, and on-court headwear rights for MLB, NFL, and NBA—making New Era the only brand in sports history to achieve this distinction.