A Legacy of Authenticity
92 Years in the Making
A deep dive into the nearly century-long history of New Era's craftsmanship.
- Client
- New Era
- Role
- Chief Creative Officer
- Year
- 2021
- Disciplines
- Broadcast, Digital Video
Brief
Give a brand with nearly a century behind it a reason to talk about its past that doesn't read as nostalgia.
Idea
Let the making carry the story. Show the stitching, the shaping and the baseball history already built into every 59FIFTY, and let the craft make the case for authenticity.
Work
A heritage film that highlighted the meticulous construction and rich baseball history baked into every single 59FIFTY cap.
Impact
A heritage film New Era can point to as proof of craft, turning 92 years of history into a story a first-time buyer can follow.
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