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Escape the City

The Story on Governors Island

Driving tourism and awareness to New York's unique island park.

Still from The Story on Governors Island
Client
Governors Island
Role
Chief Creative Officer
Year
2013
Disciplines
Broadcast, Digital Video

Brief

Make New Yorkers see an island a short ferry ride away as a destination, not an afterthought.

Idea

Escape the city without leaving it. Let the art, the history and the open views tell the story, and make the trip feel like a discovery.

Work

A charming, exploratory digital film showcasing the art, history, and sweeping views available just a short ferry ride away from the chaos of Manhattan.

Impact

A charming film that gives Governors Island a story for the visitors who have never thought to go, and a reason to board the ferry.

Client

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