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Confidence in Any Condition

All Wheel Drive

Showcasing the safety and performance of Volvo's AWD system.

Still from All Wheel Drive
Client
Volvo
Role
Chief Creative Officer
Year
2019
Disciplines
Broadcast, Digital Video

Brief

Show what all-wheel drive actually does for a driver, in a way that feels like Volvo rather than a spec sheet.

Idea

Put the car in the conditions people dread, such as snow, rain and slick roads, and let calm, controlled handling do the persuading.

Work

A beautifully shot automotive campaign demonstrating the vehicle's superior handling in severe weather, reinforcing Volvo's legendary commitment to safety.

Impact

A confidence-first product film that ties AWD to Volvo's long-standing reputation for safety, in a form that's easy to follow without a technical briefing.

Client

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