A New Orbit of Content
Spaceship
Launching a new era of satellite entertainment.
- Client
- Charter Spectrum
- Role
- Chief Creative Officer
- Year
- 2016
- Disciplines
- Broadcast, Digital Video
Brief
Introduce a satellite service with a huge content library, and make that sound exciting instead of overwhelming.
Idea
Treat the catalog like a galaxy. Send the viewer on a journey through a digital cosmos where every star is something to watch.
Work
A visually driven broadcast spot that metaphorically represented the brand's massive content library as an endless journey through a digital cosmos.
Impact
A visually driven spot that turns a list of channels into a sense of scale, and gives Charter Spectrum a distinctive image for its launch.
Client
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