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The Smart Cart

Our Carts Are Different Here

Introducing Jet.com's dynamic pricing engine to the masses.

Still from Our Carts Are Different Here
Client
Jet.com
Role
Chief Creative Officer
Year
2008
Disciplines
Broadcast, Digital Video

Brief

Explain a pricing engine that works in an unexpected way: prices fall as the cart fills.

Idea

Make the cart visible. Turn Jet's smart cart into a quirky picture of savings, with a set of spots that each follow a different everyday moment.

Work

A quirky, highly visual campaign that visualized Jet's unique 'smart cart'—where prices drop in real-time as you add more items to your order.

Impact

A distinctive visual idea that makes dynamic pricing easy to grasp and gives Jet an identity apart from other online retailers.

Client

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