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Your House. Your Snacks.

At Annie's, we believe snack time shouldn't be one of those chaotic moments. You can't control everything your kids do, but you can choose snacks that you feel good about giving them.

Client
Annie's
Year
2017

Brief

Annie's has been creating un-junked alternatives to kids' and family favorites for nearly 30 years. We're proud to be growing faster than any other food brand in the US, connecting with more families than ever before. We know that parents today—especially Millennial parents—are looking for better options. They want snacks that are organic, non-GMO, and made with real ingredients, without artificial flavors, synthetic colors, or preservatives. And they want to shop for them online, where Annie's consumers over-index.

Idea

The "Your House. Your Snacks." campaign is a fun, empathetic reminder that while kids are busy being kids, parents get to make the call on snacks. It's about celebrating the beautiful chaos of parenting while offering a simple, feel-good solution for one of the most frequent battles of the day: snack time.

Work

The campaign supports Annie's newest salty snacks: Organic Cheddar Puffs and Popcorn. Like all Annie's products, these snacks are certified organic, non-GMO, and made with whole grains—a better-for-you version of the snacks kids already love.

Impact

The campaign has driven strong engagement and sharability on Facebook, connecting with parents through humor and empathy.

Client

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